Check out this list of 30 things journalism graduates should do this summer. How many of the items on this list have you done? How many do you still need to learn? A scary question: This list was posted in 2009. What other technologies should have been added to this list in the last two [...]
A Ted talk by Nancy Lublin on “texting that can save lives.” Watch for her comments on the data texts generate at 3:07. Tonight we’re talking about steps 3, 4 and 5 of the social media strategy you are writing, with an emphasis on analytics: Google Analytics lessons (take a $50 test and become a [...]
Tonight we’re discussing chapters 1, 3, 4 and 10 from Groundswell. We’ll also be Skyping our client, Tim Young, to do a little research in preparation for writing his social media strategy. We’ll also talk about how some of the 2012 Pulitzer Prize winners used social media: National Reporting: Beyond the Battlefield, The Huffington Post [...]
This week we’ve got a couple of special events going on: Wednesday: Former Baltimore News American journalist Mark Bowden, author of Black Hawk Down, speaks to journalism students. 2 p.m., Van Bokkelen 204. Thursday: Screening of Page One followed by a Q&A with alumnus Brian Stelter. 7 p.m., Van Bokkelen 204. See you there!
This is the I Hate Sandcastles/Success Kid, whose 2007 photo has become a well-known Internet meme. Before spring break, we explored personal social media strategy. We studied thought leaders like journalist Brian Stelter who uses social media to report stories and communicate with readers and sources. Now, we’ll be discussing organizational social media strategy. We’ll [...]
“How does a 100-year-old Baltimore jeweler reach an audience of 25-year-olds?” That’s what Smyth Jewelers asked MGH to do. Indeed, the Boh & Utz love story may be the MGH campaign we’re most familiar with. Tonight we’ll visit with Ryan Goff, the agency’s director of social media marketing.
That’s a screenshot from Steve Earley’s website. Earley is a community coordinator for The Sun (who can be found online at @stephencearley) will be visiting class tonight with Pete Sweigard, The Sun’s director of audience engagement (@petesweigard). Welcome to MCOMM 333.
“Don’t be evil. We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains.” This is the so-called “don’t be evil manifesto” included in 2004 prospectus [...]
    Our class readings, discussion topics and assignments can be found on the schedule.
But first: What Brian Stelter Reads In this Ted talk, graphic designer Jacob Cass discusses how his personal brand has helped him professionally. In this one, author Seth Godin argues that the Internet has killed mass marketing and given us the ability to connect powerfully with small human units: tribes. As always, class assignments and [...]
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Stacy Spaulding teaches journalism and new media at Towson University.
"The best-written journalism comes from direct observation or eyewitness accounts of people in action." --America's Best Newspaper Writing
"The single biggest step toward better writing is better reporting." --Carl Sessions Stepp
