MCOM 333: Take your strategy to the next level

This is the I Hate Sandcastles/Success Kid, whose 2007 photo has become a well-known Internet meme.

Before spring break, we explored personal social media strategy. We studied thought leaders like journalist Brian Stelter who uses social media to report stories and communicate with readers and sources. Now, we’ll be discussing organizational social media strategy. We’ll begin tonight by discussing how some are using social media to not just communicate with audiences, but to bypass traditional modes of production (book publishers, cable networks) and sell directly to audiences themselves:

Readings and assignments are on the class schedule.