Is anyone actually reading your blog? If not, it’s time to do some audience building.
5 Audience building questions to ask yourself
- Am I creating shareable content? As our book reminds us, readers share content that inspires awe and emotion. Readers love positive content (and longer content…isn’t that surprising?) Does your content inspire awe or emotion? | Facebook’s 20 Most Shared Stories of 2011
- Am I sharing my own content? This means visiting other the other blogs in your niche and commenting and sharing your posts on Facebook and Twitter. It’s OK to kickstart your audience by sharing your links with mom and Aunt Fran on FB. | Grammar Girl: How to Write a Great Blog Comment
- Do I make it easy for readers to share my content? Make sharing your content effortless for your audience by including sharing buttons in your posts. And encourage them to share (and comment!) | How to enable social sharing on WordPress
- Can I find my blog using keywords alone? Think about this: what would a potential audience member be searching for in Google to find your blog? When you put those keywords in Google, does your blog show up? If not, it’s time to study some SEO–Search Engine Optimization. After all, your audience can’t read you if they can’t find you. We’ll be talking about this more next week. | 6 tips to improve your WordPress.com SEO
- What does my site look like on iPhone? Droid? iPad? Your content should be available–and attractive–on as many different platforms as possible. WordPress does a great job of this, but you may change the way you structure your posts (your headlines, headers, lists, etc.) once you view them on other screens | Guidelines for Mobile Web Development | 8 Popular Online Apps to Test the Mobile Version of Your Site
I once taught “beat blogging” in Writing for New Media where the goal for students was to reach 600 unique page views by the end of the semester. So here’s two challenges for you:
- Can you get 10 comments on blogposts 8-16?
- Can you get 100 page views?
There’ll be points on the next blog rubric for this.
One way to encourage blog comments…
…is to end your post by asking your audience a meaningful question. Here’s one:
Which of your posts so far has gotten the most page views? Why do you think this is?