Dr. Spaulding

16 Feb, 2012

MCOM 333: Personal branding and the tribes we lead

Posted by: DrS In: mcom333

But first: What Brian Stelter Reads

In this Ted talk, graphic designer Jacob Cass discusses how his personal brand has helped him professionally.

In this one, author Seth Godin argues that the Internet has killed mass marketing and given us the ability to connect powerfully with small human units: tribes.

As always, class assignments and discussions can be found on the schedule page.

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Stacy Spaulding teaches journalism and new media at Towson University.

"The best-written journalism comes from direct observation or eyewitness accounts of people in action." --America's Best Newspaper Writing

"The single biggest step toward better writing is better reporting." --Carl Sessions Stepp


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